Karmen Berentsen sees people. And she’s on a mission to make sure that women see themselves, too. Her strategy? Fashion.
“It all began with my mom. She definitely modeled for me the power of fashion and that pride in getting dressed every single morning and saying, ‘What do I want to project to the world?’” Berentsen says. “I saw that model from her—and then I used it in building my first company.”
Fashion, Berentsen says, gave her the confidence to walk into executive offices of Fortune 50 companies at the age of 28 to pitch on her consulting boutique that many said wouldn’t go anywhere. They were wrong. In less than 10 years, Berentsen had become a 30-something multimillionaire selling her company and entering early retirement. Only, fashion was calling, and her entrepreneurial spirit wasn’t ready to rest. So she launched A Line Boutique.
A Line was born from Berentsen’s own disdain for shopping. She loves clothing, yes, but she doesn’t like shopping for herself. She wanted to bring the curated, pampered experience she discovered at European designer boutiques to her community in Colorado, where the first A Line opened.
Twelve years and six locations in three states later, Berentsen has grown A Line into a movement—a pathway to empowerment and connection for women through shopping, client adventures, and a podcast.
“It turned out that I wasn’t the only woman who didn’t like to shop,” she says.
Berentsen relocated to Salt Lake City in 2023, opening A Line Boutique at its Foothill location in the summer of 2024. The boutique offers mid to high-range clothing designs, accessories, and jewelry for women.
It also features a team of expert stylists ready to serve each customer a drink and a dressing room lined with items curated just for them. It’s an experience that can transform even the most apprehensive of shoppers as long as they are willing to try on the clothes and begin the journey to unleash their inner confidence.
“I love pausing and taking a moment to see the person and what they need. I have to keep helping women feel seen,” Berentsen says. “At A Line, you get to be taken care of.”
When You Go:
A Line Boutique
1328 S. Foothill Dr., SLC. aline-online.com; Instagram: @alineboutique
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