Yes, you can sit with us.
“It was all just so new,” says Salt Lake local Lindsay White, founder and owner of The Little Milk Bar, referring to breastfeeding her first child. “It was one of the hardest things I had ever done, and I realized how isolating breastfeeding can be.”
White was always told to be polite and cover herself up while breastfeeding. Terrified to feed in public, “I would finally go out to lunch with my friends, and instead of being able to sit and enjoy my meal, I would go and feed in the bathroom. By the time I was done, they were all done eating, and it was time to go.”
After having her second child, she knew something needed to change. To build more confidence and normalize the act, she started to feed her baby in public while continuing on with her conversations. “It made a world of difference, I didn’t have postpartum depression, or baby blues, I could just live my life,” explains White.
Unfortunately, White would still face misunderstanding and judgment from those around her. Like when a family member asked her to feed in the bathroom at a wedding they were attending. Determined to be an advocate for mothers’ moral and natural right to breastfeed their children in any circumstance, White decided to start a business. “I want to be breastfeeding mom’s best friend, by letting them know their rights, rooting them on, and telling them they can sit at the table and feed and don’t have to leave.” The Little Milk Bar was born.
The Little Milk Bar started as a social media brand in 2017, and started selling blankets in 2018. A few years later in 2021, White was named on the Forbes Next 1000 list. She has since racked up her following on social media, and started selling more products. They now sell things like reusable nursing pads, a breastfeeding bra and a breastfeeding tank top that mothers can wear beyond breastfeeding. Even their t-shirts and sweat sets convey a powerful (and bold) message from breastfeeding moms, like one graphic t reading: “BOOBS. Feeding my babe whenever and wherever I need to.” Each product is made with purpose— inspired by White’s personal breastfeeding journey and the necessities she wishes she had.
The Little Milk Bar is much more than a company selling breastfeeding merch. They are advocates for breastfeeding (including pumping) moms, even if your breastfeeding journey was short lived, there’s a place for every mother. Their Tik Tok (@thelittlemilkbar) and Instagram (@thelittlemilkbar_) feature resources, education and support from professionals and mothersalike. You can shop their fun, supportive designs featured on t-shirts, blankets, coffee mugs, and other products. Most recently, White launched the Milk Jug, a 100 oz water bottle inspired by the jugs given to postpartum parents at the hospital. White explains her idea for the product with a laugh: “Your partner can fill it up in the morning, before they leave for work, and it will stay full until they get home, and then they can fill it up for you again!”
Lindsay White has created something special with The Little Milk Bar by giving moms a community hub of resources, support and of course, fashion. “If you’re looking for breastfeeding support, come and hang out at The Little Milk Bar.”
