It's a crowdsourcing contest:

The Draper Creamery in the new Whole Foods Market South Valley is asking fans to create their own ice cream flavor—bourbon and bacon? beet and basil? coffee and cashew? It's up to you, but Jamoca Almond Fudge already belongs to another brand.

TThe winner will receive “celebrity status” – a photo and bio in the creamery, $100 gift card and—best of all, because ice cream in hand is better than picture on wall—10 pints of ice cream.

Go here http://woobox.com/npow8t for details.

Deadline for entry is April 29, so start mixing.