Photo by Adam Finkle

Even after Sundance, locals flock to indie film screenings across the state.

“Utah sometimes has this stigma of not being a very cool place,” says Holly Yocom, “but I can’t tell you how many filmmakers come to town and are blown away.”

As Executive Director of Utah Film Center, Yocom can take some credit for the state’s enthusiastic film support. The film center brings filmmakers, nonprofits and film-goers together to discuss societal issues at screenings across Utah.

Before working for the film center, Yocom was Zions Bank’s senior compensation consultant for nine years. Now she finds ways to increase film center membership, help the city, county and state recognize its value and works with artistic director Patrick Hubley on film series and programs.

Popular programs include Through the Lens, a film series in which RadioWest’s Doug Fabrizio interviews filmmakers; Damn These Heels, the film center’s LGBT film festival and celebration; and Tumbleweeds Film Festival, the family-friendly fest this March. Dates, times and tickets at

Back>>>Read other stories in our March/April 2014 issue.