Weight is one of the most common things people want to change about themselves . . . and it should be. Obesity, and unhealthy eating habits effect millions of people everywhere, particuarly America.

Did you know that as of 2012, Gallup reported that 26.2 percent of Americans were obese and 36.1 percent were overweight, while only 35.9 percent were at a normal weight? There are countless reasons why the numbers are like this, and the solutions people come up with are just as endless.

One Utah-based company is hitting the issue head-on, with basic, easy-to-understand methods.

Since 2003, IdealShape, LLC has been helping thousands of individuals and families get into shape by offering educational materials and nutritional products. Through books, CDs, DVDs and meal replacement programs, this company has helped shed pound after pound off committed people who seek change in their current lifestyle.

Though fitness and food plans do help in the process of staying healthy, it's not the ultimate tool in being successful. "Successful weight loss starts in the mind, and most popular weight loss programs don't address that," says Carla Meine, IdealShape CEO. "Learning what to do, nutrition-and exercise-wise, is the easy part. Figuring out how to make changes in a sustainable way is the hard part."

IdealShape has released a new book called, Think: Use Your Mind To Shrink Your Waistline. It shares insights on how to become more mentally prepared for weight loss, and living healthy lifestyles.

"It takes a while for people to understand the role the mind plays in weight loss," says David Meine, author of the book. "It's a movement and it's going to take a lot longer, but we're feeling the shift."

You can learn more about IdealShape by going to their website. Also, you will find their new book on amazon.com, and barnesandnoble.com