Other than spending a day skiing fresh powder at Alta, there's not a much better way to celebrate the iconic Utah resort's 75th birthday than with a beer... And a commemorative brew, developed by the Wasatch Brewery and Alta ski enthusiasts, seems just about right.
Wasatch and Alta teamed up last week to kick off the ski season and the resort's milestone anniversary by rolling out the Alta 75th Anniversary Ale. Deep copper in color with a malty introduction and hoppy finish, the pale ale is dressed up with the Alta logo, a sweet downhill ski shot and a white cap (you know, "snowcapped.")
"Alta has always been this historic icon for the Utah ski experience, and we feel really privileged to be helping them celebrate this milestone," says Greg Schirf, operating partner of Utah Brewers Cooperative. "Our brewing staff, under the leadership of Dan Burick, has met the challenge to brew a beer that commiserates with the quality and integrity that the Alta Resort is all about."
Alta, after all, is a bit of a beer and beverage town. By 1878, long before skiing became the main attraction on the mountain, 26 saloons were at home in the rugged mining community, and the other 19 business at the time included restaurants, billiards halls and general stores carrying liquor alongside dynamite and provisions.
The Anniversary Ale—brewed, bottled and packed up at the Salt Lake City brewery—is bottled for the 2012-13 ski seaon and will be available in Sqatters and Wasatch pubs, the Beer Store (1763 S. 300 West, SLC), restaurants, resorts and grocery and convenience stores near Big and Little Cottonwood Canyons.
"Snowcapped" bottles on the assembly line at the Wasatch brewery
Commemorative beer calls for commemorative boxes
"The Alta 75th Anniversary Ale will be embraced like teo feet of fresh powder," Schirf predicts.
Connie Marshal, Alta public relations
Packed up and ready to go. Now where's the snow?