“Outdoor recreation is a much more significant contributor to the economy than many people realize,” says Frank Hugelmeyer, president and CEO of Outdoor Industry Association. “More than 140 million Americans make outdoor recreation a priority in their daily lives, and they prove it with their wallets. From 2005 to 2011, at a time when many sectors were contracting, our industry grew an average of five percent annually. The success of Outdoor Retailer is a testament to the health of our industry."

The Outdoor Retailers Summer Market features the newest and innovative products in the outdoor recreation industry, and it's exclusively for those in the industry. It has been hosted in SLC since 1996, where retailers can try products they might want to sell in their stores. And it's the ideal place for inventors try to find markets for their products.

The event is happening at the Salt Palace Convention Center, where participants will utilize all 679,000 square feet, including the hallways.

We're currently working on posts about this year's hot products, along with a huge photo gallery highlighting the local professionals at this year's event. But right now, we're focusing on what we saw people wearing at the event. Here is proof Utah attracts those who are cool, trendy and, of course, outdoorsy. Here are some of OR's best dressed:

And our favorite was:

(He was tired of taking pictures, but still made a nice pose for us.)

Outdoor Retailer Summer Event, now through Aug. 5
Salt Palace Convention Center
, 100 S. West Temple, Salt Lake City