Salt Lake magazine will be there next week, braving the traffic around the convention center, to cover the event for our Utah People section and online galleries.
So if you're an outdoor industry member, make sure to smile for our photographer, Preston Gallacher, and look for yourself on our Photos page.
But we're obviously not the only reason you should be there.
On Thursday evening, you can check out the Industry Party with music by Cliff Bar's own in-house 10-piece band the Grove Valve Orchestra, Sierra Nevada beer to drink and a chance to win a flashlight worth $500 from LED Lenser.
Once again, the event is open to the outdoor industry, but if that's not you, check back to our site for those pics and you'll feel like you were there.
Outdoor Retailer Summer Market
Salt Palace Convention Center, 100 S. West Temple, SLC
Click here for more info