First off, let's answer everyone's number one question: Is it pronounced Bow-em? Bow-mee? It's Bohme. Rhymes with Rome. Easy enough!
Since the opening of the first Böhme at University Mall in 2008, co-owners and sisters Fernanda and Vivien Böhme have employed their determination to grow the brand to a planned 20 stores nationwide by the end of this year. A store in Logan is set to open by the end of the month, and Newgate Mall in Ogden will get its first store by the end of June. Not to mention new locations in St. George, Idaho Falls, Denver, Boise, Nevada and Tucson. Whew! That's a lot of stores.
I had a little getting-to-know-you chat with Fernanda this week. Here's what she had to say:
What makes Böhme unique?
"We’re very customer service oriented. We have what I call an 'aspirational environment' with clothing that is value priced. You get a lot for your buck. Everything is nice quality and the latest style, but you’re not paying a ridiculous price. We look through millions of items just to find the most unique item for our customers."
What summer trends will you be featuring in the store this year?
"Neon is going to be big, and bright colors like tangerine. Teal blue has been really hot right now, and Kelly green. The brighter, the spicier, the better. We currently sell colored jeans, bright dresses and capris in all of our locations."
What's your favorite summer outfit?
"Coral skinny jeans with a teal silk top and the highest heels I can find. We sell selected heels that are really high, like wedges."
Also visit Böhme's facebook page to stay updated on new items and incentives!