LOFT and Salt Lake magazine are teaming up to celebrate the opening of LOFT’s newest Utah concept store at City Creek. Enjoy hors d’oeuvres and mock-tails from Have Party Will Travel and DJ music while you shop the new LOFT summer collection. In addition, the first 100 guests to spend $75 or more in the store will receive a LOFT tote bag containing the latest issues of Salt Lake magazine, Utah Style & Design, and local beauty products from Simply Eden, Blissful Bean, Bee Smooth, and Body Bliss to help accessorize your look.

Salt Lake magazine editors Marcie Young Cancio, Val Rasmussen and Jessica Adams, along with LOFT associates, will be on hand to offer personal styling advice and help you find your perfect look.

Unique to the new store design is the LOFT “style closet”, which leads into the fitting rooms. Considered the heart of the store, the style closet contains the must-have pieces for the season and allows for clients to collaborate with associates. The plush seating and open space create a sense of community that is at the core of the LOFT brand and encourages interaction among clients. The new store concept also features larger groupings of mannequins that help suggest additional outfitting options for the client. The spacious new store is located on the 1st level near Nordstrom.

The details:

Location: LOFT at City Creek Center
Date: April 18 | 6-9pm

To celebrate the opening, and for a chance to win a $100 gift card to LOFT, leave a comment on this blog telling us about your favorite fashion accessory for spring. (Prize will be given to winner at the party on April 18.)