The slogan is simple: Good Karma. Good Coffee.

It’s a paradoxical world, and this season of feasting is always also a season of hunger. Obesity gets more ink than hunger, but the fact is that Utah ranks fourth in the nation for the highest rate of very low food security.

About 400,000 Utahns risk missing one meal every day. One in seven Utah children are at risk of hunger.

How would you like to be able to feed one of those kids breakfast for a week?

Utah Food Bank has come up with the easiest possible way for you do to that: Just buy a pound of their special edition Joffee’s Coffee.

It’s carefully sourced, roasted and supplied to many of the country’s finest restaurants, and they’ve created four special blends for Utah Food Bank, available at Smith’s: Hunger's End Blend, a dark roast; Italian roast Do-Gooder's Decaf; Grounds for Hope, a medium roast; Cafe Kindness, a light roast.

It’s no more expensive than any other fine coffee.

And honestly, on the selfish side, how much better will a sip of this make your morning?