The Montage's ambitious Deer Valley property flung open its doors (literally, you're not allowed to touch) Wednesday to throngs of luxo-gadflies, prospective guests and Parkites taking a gander, for the first time, at what was called by a man in a knee-length fur coat, "The better half of the other half."
Specs on the Craftsman resort which aims to "redefine" luxo on the 30-year-old Deer Valley footprint: 154 guestrooms, 66 suites, 81 private residences (yours to keep for $2 to $12 million); the standard room is 600 square feet (starting at $975/night in December, but get ready to drop a couple grand per and up during high season/Sundance).
Those channeling their inner Lloyds and Harrys can chop it up in the 3,200-square-foot suite perched in the most rarefied of rarefied air. In the mix are (real, like wood) fireplaces, an Overlook-inspired great room and bar complete with cafe called Buzz. Daly's Pub & Rec, a gastropub with a menu of comfort food/brick-oven fired pizzas and Apex, the hotel's signature restaurant - plus, local art work and Montage bedding/linens/spa gear.
Montage also has the pond fully stocked with valets, concierges, elevator operators and real-time helpers who hand you off like a baton every 10 or so feet.
Nope, you're definitely not stumbling home from Harry O's and not finding your room.
The walking-tour/iPhone photo-snapping sect (of which I was one Wednesday) reacted with golf claps for the hotel that, on first blush, lives up to the Montage name in service and amenities, but isn't quite the risk-taker one would hope for a destination worthy of the big M. (Case in point: The meeting/event space is but a 20-foot-high cave of windowless and Power Point/lingering best man toast big-box anonymity waiting to happen.)
If the big idea of the resort was to turn heads or add a bit of juxtaposition, the safety of Ethan Allen/Pottery Barn-inspired mountain chic got in the way.
Maybe in this time when luxo, even for the one-percenters, the bonus-getters, the glitterati, needs a quickie redefine, safe was the safest bet.
Here's some pix:
Finally, the bar:
Monte, the Montage dog: