Katie Monroe owner Cake Boutique 1635 Redstone Center Drive #120 , Park City 435-575-0620 shopcakeboutique.com

The name sounds like a celebration: Cake. And owner Katie Monroe intends that the experience of shopping in her boutique should be like the best party: Fun and fabulous.

"I think that we truly adore our customers and it shows," says Monroe. "We love being a part of their lives through fashion. It's so much fun to find out that a top was perfect for that special date or that a sundress worked fabulously for that beach holiday. Our genuine excitement to help style our customers is, I believe, the reason we have such a strong and loyal following at Cake."

Monroe views the recent economic downturn as an opportunity to learn how to better serve her customers. "We never want to 'sell' our customers on a trend or an item of clothing," she says. "Quite simply, we want the women who shop in our store to look great and feel confident, and we believe that our clothing will help get you there."

As part of her mission to provide the utmost in ease and convenience in fashion shopping, Monroe has put a lot of time and energy into the store's website, shopcakeboutique.com, to make it a true extension of Cake, providing the same kind of personal service and contemporary style for online customers as the shop does for in-store shoppers.